The company behind Mór Taste

Better food, made with more real ingredients.

Well Preserved Ltd. is an Irish food company based in Co. Wexford, creating fruit-led, reduced-sugar foods that put taste first.

A simple idea: more of the good stuff.

Well Preserved Ltd. develops better-for-you food products with a focus on real fruit, reduced sugar, clean ingredients and strong retail execution. The company was founded in Co. Wexford and trades under the Mór Taste brand.

7r500086
01

Fruit-led innovation

Products built around real fruit and flavour, not artificial shortcuts.
02

Reduced sugar

Creating food that tastes generous without relying on excessive sweetness.
03

Retail-ready thinking

Commercially grounded products designed for modern grocery, foodservice and export opportunities.

Our first brand: Mór Taste

Ireland’s fruitiest jam brand, made with up to 85% real fruit, reduced sugar and a clean ingredient list.

Mór Taste was created to challenge the traditional jam category with significantly more fruit, less sugar and a cleaner ingredient list.

85% real fruit

When we say fruit, we mean real fruit. Not concentrate. 

70% less sugar

We believe that a lot of food products are too sweet. That’s why we don’t replace sugar with other sugars or sweeteners – but we reduce sweetness.

Go to mortaste.ie
COMPANY DETAILS

Well Preserved Ltd.

For product, retail, distribution or corporate enquiries, please contact us through Mór Taste.

Our location

Haggardtown, Killinick, Co. Wexford, Ireland

Brand website

mortaste.ie

Contact

+353 87 2763434 wewant@mortaste.ie